Fruso Beverages

Fruso is a premium beverage brand serving customers with unique handmade flower based juice from the Himalayas which has health benefits and is good in taste too.  

We empower the poor women of Uttarakhand who make this juice by giving them access to a sustainable livelihood.

This organic juice comes in an attractive glass packaging and contains zero sugar and no preservatives.

Buransh (Rhododendron) flower is a bright red coloured flower that grows in upper tranches of Himalayas. Traditionally, this flower has been used to make ayurvedic medicines for Heart, liver, skin and cancer because of the presence of the flavonoids Quercetin and Rutin.

Interestingly, the poor rural women living around the vicinity of Himalayas collect these flowers from the Himalayan valley and then make the juice out of it. We as a company are helping these women create a brand by giving better market access to this product.